Yahoo Local Advertising

Local Sponsored Search listings connect you with customers in your local area.

Yahoo! Search Marketing products drive traffic to your site. Now with Local Sponsored Search listings, you can precisely target customers who search online but purchase locally, as well.

Local Sponsored Search listings enable your business to harness Internet search traffic to drive customers into a physical store location or generate calls for service within a particular geographic area – whether your business has a web site or not.

• 70% of households use the Internet to hunt for local merchants and stores.
• A recent study found that the average cost of acquiring a new customer via search engine marketing is 2.9 times less than offline directories.

LOCAL SPONSORED SEARCH FEATURES

• Geographic targeting: Target customers searching in a designated area around your business.
• Locator page: Hosted by Yahoo!, the Locator page features your business name, phone number, hours, a map to your location, and a display of your web site, if you have one.
• Increased reach: Reach an audience that is searching on the Web for your products and services.

LOCAL SPONSORED SEARCH BENEFITS

• Precise: Promote your business to interested customers, in a geographic area you determine from 0.5 to 100 miles.
• Cost-effective: Pay only when a customer clicks on your listing, and pay no monthly minimum.
• Customize: Customize the business details page on your Locator page to highlight special offers or promotions to your customers.
• Easy set-up: New Yahoo! Search Marketing advertisers can create a Local Sponsored Search account in just four steps, and existing Sponsored Search advertisers can easily import keywords and bids.

HOW IT WORKS

Select keywords that apply to your business and write a description that accurately describes the products or services you offer.

Choose a geographic area in which your ad will be seen.

When customers interested in your chosen area go to a search site like Yahoo! or MSN and search for a product or service you sell, your listing appears.

Just like Sponsored Search listings, you pay your bidded amount only when a customer clicks on your listing.

LOCATOR PAGE WILL INCLUDE:

• Business name, address and phone number
• Business description and other information
• Dynamic map and link to driving directions
• Display of your web site (if you have a web site)