Media Planning

We start off by finding out our client’s product/service features, campaign objectives, goals, USPs, negativities, budget and target audience.

Based on our data collected from client, we develop media buying concepts to guide our media research. Once we have client approval of our concepts and which ones to pursue, we develop a strategy for how to conduct our online media research and planning.

eTechsol strongly believes in the freshness of research. Every time given a task our researches dive into figures and facts dispersed all around the universe on internet and gather the results that will help in buying media efficiently and using the allotted budget effectively.

eTechsol experts then calculate the investment against the return rate to find out what is your projected achievement rate both in terms of viewers and cash.

We formulate our Online Media Plan, which includes our requests, suggestions, information about the targeted site/network, its audience, placement sizes/ad opportunities, impressions purchased, and projected visitor counts.