Display Advertising

Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items.

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media and rich media that might include audio and video elements. Flash is the preferred format for interactive ads on the internet.

Display advertising spots or web banners are sold and bought on the basis of impressions. The unit used is called ‘Cost per thousand Impressions’ (CPM). One impression is counted when someone sees a web page with an ad banner on it.